SubNews: Subscription Growth Intelligence
Clear insights, real-world analysis, and practical strategy for subscription brands focused on acquisition, retention, and long-term growth.
If there's one trend that's becoming increasingly clear across the subscription economy, it's this:
Discounts have always been one of the easiest tools in a marketer's toolbox.
For decades, businesses have been taught to think like stores.
Every marketing team is chasing the same thing.
Attention.
There was a time when building a great product was enough.
For most subscription businesses, growth conversations tend to revolve around one thing: acquiring more customers.
Membership used to be fairly straightforward.
It's easy for subscription brands to define themselves by the category they're in.
There isn't much debate around the value of paid advertising.
Not long ago, subscriber perks were mostly associated with a handful of large brands.
Every marketing team is looking for more efficient ways to grow.
For years, subscription businesses have measured success using a familiar set of metrics: